Business Administration – Marketing Management – Associate in Science Degree, Certificate of Achievement

Top Code: 0509.00

The Marketing Management program provides students with core skills for employment in sales, marketing management, marketing research, promotions and customer service. Students will complete course work that emphasizes customer segmentation, marketing plans, marketing research, consumer behavior, social media marketing, and marketing communication. This program is designed for entry level career paths in Marketing Management, Advertising and Promotions, Marketing Analysts, Market Researcher, Social Media Coordinator, and Sales.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

  1. Develop a marketing plan tailored for a specific target market.
  2. Analyze an organization’s strengths, weaknesses, opportunities and threats from a marketing perspective.
  3. Explain the environmental factors which influence consumer and organizational decision making.
  4. Identify the ethical challenges that companies face in marketing a brand.

Requirements for the certificate

BUS 009INTRODUCTION TO BUSINESS3
BUS 117HUMAN RELATIONS/ORGANIZATIONAL BEHAVIOR3
BUS 160SALES AND CUSTOMER SERVICE3
MRKT 020PRINCIPLES OF MARKETING3
MRKT 123PROMOTIONS AND MARKETING COMMUNICATIONS3
MRKT 150SOCIAL MEDIA MARKETING FOR BUSINESS3
MRKT 132RETAIL MANAGEMENT3
Total Units21

Recommended Electives

BIT 025SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS3

Visit the Program Mapper for a suggested sequence of courses.

General Education Requirements for the Associate in Science Degree

Similar Programs