Top Code:
0506.50The certificate prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. The Business Administration – Retail Management Certificate was developed in cooperation with the Western Association of Food Chains (WAFC), and is a nationally recognized certificate.
A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.
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Program Outcomes
- Analyze the customer service factors involved in obtaining customer goodwill, enhancing the company image and communicating with customers.
- Write effective business correspondence, and give clear, concise oral presentations.
- Achieve confidence working with whole numbers, fractions, and percentages and applying them to common business problems such as markup, markdown, simple and compound interest, payroll, discounts, etc.
- Identify the five mental stages of a sale.
- Write a features-and-benefits analysis on a product.
Requirements for the Certificate of Achievement
| Code | Title | Units |
|---|---|---|
| ACCT 001A | FINANCIAL ACCOUNTING | 4 |
| or ACCT 010 | BOOKKEEPING-ACCOUNTING | |
| BIT 025 | SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS | 3 |
| BUS 010 | INTRODUCTION TO MANAGEMENT | 3 |
| BUS 011A | BUSINESS COMMUNICATIONS | 3 |
| BUS 117 | HUMAN RELATIONS/ORGANIZATIONAL BEHAVIOR | 3 |
| BUS 128 | HUMAN RESOURCES MANAGEMENT | 3 |
| MRKT 020 | PRINCIPLES OF MARKETING | 3 |
| MRKT 132 | RETAIL MANAGEMENT | 3 |
| Total Units | 25 | |
General Education Requirements for the Associate in Science Degree
Visit the Program Mapper for a suggested sequence of courses.