Top Code:
0506.50The certificate prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. The Business Administration – Retail Management Certificate was developed in cooperation with the Western Association of Food Chains (WAFC), and is a nationally recognized certificate.
A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.
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Program Outcomes
- Analyze the customer service factors involved in obtaining customer goodwill, enhancing the company image and communicating with customers.
- Write effective business correspondence, and give clear, concise oral presentations.
- Achieve confidence working with whole numbers, fractions, and percentages and applying them to common business problems such as markup, markdown, simple and compound interest, payroll, discounts, etc.
- Identify the five mental stages of a sale.
- Write a features-and-benefits analysis on a product.
Requirements for the Certificate of Achievement
| Code | Title | Units |
|---|---|---|
| ACCT 001A | FINANCIAL ACCOUNTING | 4 |
| or ACCT 010 | BOOKKEEPING - ACCOUNTING | |
| BIT 025 | SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS | 3 |
| BUS 010 | INTRODUCTION TO MANAGEMENT | 3 |
| BUS 011A | BUSINESS COMMUNICATIONS | 3 |
| BUS 117 | HUMAN RELATIONS/ORGANIZATIONAL BEHAVIOR | 3 |
| BUS 128 | HUMAN RESOURCES MANAGEMENT | 3 |
| MRKT 020 | PRINCIPLES OF MARKETING | 3 |
| MRKT 132 | RETAIL MANAGEMENT | 3 |
| Total Units | 25 | |
General Education Requirements for the Associate in Science Degree
- General Information
- PCC Local Gen Ed
- Students who have previously been awarded a bachelor‛s degree or higher from a U.S. institutionally accredited institution shall be deemed to have fulfilled the general education and elective course requirements for the Associate in Science degree.
- Cal-GETC
- Students with rights to the former general education patterns can complete IGETC or CSU GE in lieu of Cal-GETC. Students should consult with an Academic Counselor to determine which general education pattern to complete and may refer to an appropriate archived College Catalog or www.assist.org for more information.
Visit the Program Mapper for a suggested sequence of courses.