The Marketing Management program provides students with core skills for employment in sales, marketing management, marketing research, promotions and customer service. Students will complete course work that emphasizes customer segmentation, marketing plans, marketing research, consumer behavior, social media marketing, and marketing communication. This program is designed for entry level career paths in Marketing Management, Advertising and Promotions, Marketing Analysts, Market Researcher, Social Media Coordinator, and Sales.
A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.
- Develop a marketing plan tailored for a specific target market.
- Analyze an organization’s strengths, weaknesses, opportunities and threats from a marketing perspective.
- Explain the environmental factors which influence consumer and organizational decision making.
- Identify the ethical challenges that companies face in marketing a brand.
Requirements for the Certificate of Achievement
|BUS 009||INTRODUCTION TO BUSINESS||3|
|BUS 117||HUMAN RELATIONS/ORGANIZATIONAL BEHAVIOR||3|
|BUS 160||SALES AND CUSTOMER SERVICE||3|
|MRKT 020||PRINCIPLES OF MARKETING||3|
|MRKT 123||PROMOTIONS AND MARKETING COMMUNICATIONS||3|
|MRKT 150||SOCIAL MEDIA MARKETING FOR BUSINESS||3|
|MRKT 132||RETAIL MANAGEMENT||3|
|BIT 025||SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS||3|